December 2011
5 posts
3 tags
Putting on my Video Production hat on
I like to try out new apps on Saturday mornings. So, last week I decided to create a Happy Holidays video for DeskAway on Animoto.com. I have a Plus Plan so I could choose some already created holiday themes. Next, I went through all the blog posts for 2011 on blog.deskaway.com (there were tons!) and picked out the ones that I wanted to feature into the video. Animoto is great as it lets you...
6 tags
Before you splurge VC money on marketing watch...
One of the best Inbound Marketing videos I have seen by Rand Fishkin of SEOMoz (see, they posted awesome content and I gave them a link!). If you are a startup then this is a must watch - every minute of it!
My takeway: you don’t need to spend 1000’s of dollars on marketing and even raise VC funding to get your startup/company/business off the ground. Build great content that people...
3 tags
Random thoughts on business, remote working,...
I was having a conversation today with a friend and this person mentioned that “I need to build a big business with lots of people”. Earlier, this might be true. Today, with the Internet, a small team can build a very successful (profitable) business. Look at Wordpress, 37Signals, Craiglist etc.
In the afternoon I came back to DeskAway HQ and started jotting down some points that...
4 tags
Breakfast Brainstorming: Opportunities in SaaS in...
(A few takeaways by Anand Lunia from Seedfund)
The TiE Mumbai group and Seedfund got together to host a breakfast brainstorming session on Software As A Service today at Mocha Mojo, Bandra. BTW, great location for meetups of up to about 45 people. For evening meetups: This place serves booze too :)
Thanks Anand for inviting me and allowing me to share my thoughts and experience on growing and...
6 tags
Are LinkedIn Ads good for B2B Sales #SaaS #SEM...
B2B SaaS businesses work along the conversion funnel. The more topped up they are the better chance of converting more people to paid conversions. If traffic decreases, so do conversions. So, the game is in keeping the traffic coming and being topped up. Always.
Besides Organic Search, Social Media and our Affiliate Program, we also try out paid SEM from time to time to see what CTR and...