Not Selling Responsibly
30 Sep 2015
People are selling, selling and selling all day. Cold calls, emails, sms, WhatsApp, banner ads etc. It just never ends.
It interrupts.
Interruptions created by these selling tactics is distasteful. When you push, push and push your marketing message to me, I move further and further away.
Instead, imagine the flip side. Actively looking for something and coming across one of these products. I am a ready buyer. It is easy to close me. But, this take work and not everyone is proactive about spreading their message. Push marketing is easy. It is for the lazy.
Protect your attention. It is the most sought after commodity today.