Nike Fit

19 May 2019

I came across the Nike Fit app today in the news . Love it when non-tech companies leverage technology in unique ways to move business forward. Kudos.

Enter Nike Fit, a new scanning solution that uses a proprietary combination of computer vision, data science, machine learning, artificial intelligence and recommendation algorithms.

Personally, I love these kind of use cases for our phones. In addition, Fit resonates with me as I have had massive hesitations in ordering footwear online - and never do for this reason - what if they don’t fit?

Using your smartphone’s camera, Nike Fit will scan your feet, collecting 13 data points mapping your foot morphology for both feet within a matter of seconds. This hyper-accurate scan of your unique foot dimension can then be stored in your NikePlus member profile and easily used for future shopping online and in-store.