19 Jul 2021
We try and avoid boredom, but actually boredom is a fundamental part of creativity. It's only when the mind wanders do we have space to come up truly creative solutions.
The issue with today's executive's back-to-back schedules is that there is no downtime, and therefore no room for boredom. Ergo, you can't be creative if you have a full calendar.
So I try not to keep a calendar. I keep my company's communication completely asynchronous and I make space for boredom.
Something I read today on Alex MacCaw's blog.
This is absolutely true. I catch myself shifting from different gadgets over the course of the day. Although, over the last year I have carved out some time in the afternoon to not do anything. Just like our bodies, our brains need rest.
Being busy should not be a badge of honour.